RIJAL, S.; REMMANG, H.; SAID, M. ANALISIS PENGARUH BRAND EQUITY DAN PROMOSI TERHADAP KEPUTUSAN KONSUMEN MEMILIH SEMEN BOSOWA DI MAKASSAR DALAM ERA NEW NORMAL PANDEMI COVID-19. Indonesian Journal of Business and Management, [S. l.], v. 6, n. 1, p. 132–140, 2023. DOI: 10.35965/jbm.v6i1.3801. Disponível em: https://journal.unibos.ac.id/jbm/article/view/3801. Acesso em: 24 nov. 2024.