Taqiya, A., Said, M. . and Remmang, H. . (2025) “ANALISIS PERSONAL SELLING DAN DIGITAL MARKETING TERHADAP KEPUTUSAN NASABAH MEMBUKA REKENING PADA BANK CENTRAL ASIA DI KOTA MAKASSAR”, Indonesian Journal of Business and Management, 7(2), pp. 252–261. doi: 10.35965/jbm.v7i2.5290.