Pemberdayaan Ekonomi Berbasis Urban Farming dan Ekonomi Kreatif
DOI:
https://doi.org/10.35965/eco.v25i1.5932Keywords:
Ekonomi Kreatif, Keberlanjutan Pembangunan wilayah, Pemberdayaan Ekonomi Masyarakat, Udang Vaname, Urban FarmingAbstract
Pengabdian Kepada Masyarakat ini bertujuan untuk memberdayakan masyarakat di Kelurahan Tanjung Merdeka Kota Makassar melalui pengembangan usaha ekonomi berbasis urban farming dan ekonomi kreatif yang terintegrasi dengan sektor pariwisata lokal. Kegiatan ini dilatarbelakangi oleh tingginya angka pengangguran dan kemiskinan, serta rendahnya produktivitas dan daya saing produk usaha masyarakat. Metode yang digunakan mencakup pendekatan partisipatif, pelatihan, workshop, serta penerapan teknologi tepat guna. Fokus utama program adalah peningkatan kapasitas kelembagaan, tata kelola usaha, inovasi produk, akses pasar potensial, serta digitalisasi sistem pemasaran. Hasil kegiatan menunjukkan peningkatan signifikan dalam produktivitas, daya saing, dan kemandirian pelaku usaha, terutama dalam usaha berbasis hidroponik dan ekonomi kreatif rumah tangga. Analisis regresi menyimpulkan bahwa pemberdayaan ekonomi, penguatan kelembagaan, dan pemanfaatan teknologi berkontribusi secara signifikan terhadap produktivitas usaha masyarakat, dengan nilai koefisien determinasi mencapai 77,79%. Program ini juga menciptakan dampak sosial berupa peningkatan kohesi sosial, partisipasi komunitas, serta pengurangan angka pengangguran
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